The challenge? Redesign existing Dunkin' Donuts packaging whilst modernizing and building upon the brand identity itself. From the start, it was important for me to maintain the brand integrity. My goal was to simplify and modernize the brand and to create a more streamlined experience for customers.
Taking inspiration from the color layers of a macchiato, I wanted to incorporate and implement those layers within the design itself. I wanted the new cup design to look familiar, while keeping it modern.
After the initial concept was done, I wanted to see how it would look on other packaging types, such as a new biodegradable plastic bag. The idea was to test the design on different materials and package sizes.
